https://www.thirtywestconsulting.com/about daily 0.75 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1591122569771-KRR4LDEMYLIJBB4F2B58/Nadia+Mostafa+Kamal+Weinstein.jpg About - meet Nadia Nadia has spent more than a decade working with some of the most recognized brands in the world as a storyteller. She’s led multi-million dollar marketing communication campaigns for large organizations and bootstrapped programming for hard-working founders. She’s worked closely with C-Suite executives from Fortune 50 companies and debated social media practices with leaders at the United Nations. But above all, she is a storyteller who finds her purpose in connecting with people and teams, and helping them realize their potential. Nadia’s passion for advising businesses is rooted in her belief in the power of storytelling: the power of language, aesthetics, and experience, to convey feeling and inspire action. She is known for her love of language – and in fact speaks four of them. Her mastery of writing, paired with her love of travel has allowed her to convey the incredible stories that social media sometimes misses. In her spare time, Nadia is helping groom the next generation of brand marketers and communicators through regular lectures at New York University and Elon University, works as a Travel & Features Writer partnering with luxury properties all over the world, and sits on the Junior Council of the American Museum of Natural History. Nadia lives in New York City with her husband and their two thriving house plants. Reach out to her directly at nadia@thirtywestconsulting.com https://www.thirtywestconsulting.com/home daily 1.0 2024-02-28 https://www.thirtywestconsulting.com/contact daily 0.75 2020-12-07 https://www.thirtywestconsulting.com/services daily 0.75 2024-03-05 https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1591813468665-7371X9LVO2OBQ6MYSMAQ/le-buzz-KiEiI2b9GkU-unsplash.jpg Brand Services - website design & optimization Give your brand the digital HQ it deserves in a website optimized for functionality, user experience, search, clear messaging and visual appeal. When done right, your website is the most powerful channel at your disposal to differentiate yourself, influence a feeling, and prompt an action. We’ll do an audit of your current website and either work together on refreshing layout, language, and design, or start from scratch and build you a brand new home from the ground up. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1607358375251-VUZPRB85I4FTBQJZEUZK/Experiential-marketing Brand Services - experiential marketing Everyone loves an experience, and brands are working overtime to bring memorable moments to life in person and digitally. From ideation to content development to D-day support, bring us on board to be a helping hand in the busy months leading up to an immersive and impactful experience. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1592235574441-L3FLTOFXWYLYD90YMFDF/j-kelly-brito-fI6PXU5-kKU-unsplash.jpg Brand Services - brand strategy Your brand is the heart of your business. A strong brand has the ability to influence how people feel, what they think, and what action they take (or don’t). To do that, we work closely with you to understand all the nuances of your business and industry, understand where there is a gap — and especially an opportunity — then develop brand positioning, a narrative, and a strategy that will be pulled through across every element of your business. The result is a brand that lives and breathes, that deeply understands what its audience needs, and that feels true to everything you’ve worked so hard to build. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1591814595079-3WBGQXINAPTT0GHB569O/content-pixie-HPjtXjpSWYw-unsplash.jpg Brand Services - public relations Don’t be the only one telling your story. It’s no surprise that consumers are heavily influenced by other opinions before making buying decisions or engaging a partner. We’ll work with you to show prospective clients that you’re not only a trusted partner, but also the best choice, plain and simple. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1592235714784-B2JI33EIP6MJHQ07LG29/ilnur-kalimullin-CB0Qrf8ib4I-unsplash+v2.jpg Brand Services - English editing Specifically designed to support local and global business owners who target an English-speaking audience, we help brands all over the world who are looking to elevate the quality of their written materials, positioning themselves as a top brand that can compete with the best of them. Whether for a website, social channels, marketing materials, or blog, we’ll help make sure you are telling the most compelling and beautifully-written version of your story, so you can draw in more of your target audience. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1592232568587-4WGPLU4J3RZ8BMZE8JJM/cathryn-lavery-fMD_Cru6OTk-unsplash.jpg Brand Services - content strategy & writing A strong content strategy is about producing quality content, not constant content. We focus on understanding what themes resonate with your target audience, how you can contribute and stand out in a noisy world, and how best to engage authentically in the conversation — bringing consistency across all your channels. From quick-witted copy to executive communications, and from editorial calendar creation to ghost-writing bylines, our content strategies are a little bit art, a little bit science, and a lot of results. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1591809049218-QS3D4YOVOG11YOCP1ACE/nordwood-themes-yyMJNPgQ-X8-unsplash.jpg Brand Services - social media strategy We take a calculated approach to determining which social channels make the most sense for your brand to invest in, based primarily on where your target audience and stakeholders are. Using data and analytics we work to understand their behaviors, what they’re looking for, what they respond best to, and the best way to authentically engage with them to see business results — supported by a long-term content strategy that is not only in full alignment with your brand, but also realistic for you to manage day-to-day. https://images.squarespace-cdn.com/content/v1/5ec19a93ff60074cba2ffd29/1591822468537-5PMFUDS32ZA9ACC9GH0G/randy-fath-G1yhU1Ej-9A-unsplash.jpg Brand Services - reputation management Reputation takes years to build, and minutes to compromise. When we work together, we are constantly considering the greater impact of each business decision on your brand’s reputation. That’s why we’ll keep you abreast of what’s happening in culture and society that may affect your content strategy, help you navigate challenging decisions should they arise, and weave in reputation management principles across the duration of our partnership.